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Marketing Tips for Small Businesses

Practical advice on web design, SEO, social media, and growing your business, written by the team at Samaroo Solutions.

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Microsoft Bing Ads for NJ Businesses: The Overlooked PPC Channel PPC & Paid Advertising
Jan 10, 2025
10 min read

Microsoft Bing Ads for NJ Businesses: The Overlooked PPC Channel

How to test Microsoft's search ads as a second channel: import Google campaigns safely, use LinkedIn targeting and compare cost per lead fairly.

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Press Releases for NJ Businesses: Getting Your Story in the News Branding & Identity
Jan 8, 2025
10 min read

Press Releases for NJ Businesses: Getting Your Story in the News

How to write press releases for NJ businesses that reporters use: a real news hook, a tight lede, a usable quote and the right inboxes.

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Google Business Profile Basics: What It Is and Why Your Small Business Needs One SEO
Jan 6, 2025
10 min read

Google Business Profile Basics: What It Is and Why Your Small Business Needs One

What a Google Business Profile is, what it shows customers in Search and Maps, and why most local small businesses need one.

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Business Funding for Marketing: How NJ Startups Test, Track and Scale Business Growth Strategies
Jan 6, 2025
10 min read

Business Funding for Marketing: How NJ Startups Test, Track and Scale

How to spend borrowed money on marketing with discipline: set a test budget, track cost per customer and scale only the channels that pay back.

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Mobile UX Design for NJ Business Websites Conversion Rate Optimization
Jan 3, 2025
9 min read

Mobile UX Design for NJ Business Websites

Mobile UX design fixes for New Jersey business sites: bigger tap targets, shorter forms, readable text, simpler menus and a quick test to run on your phone.

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Marketing Planning Guide for NJ Business Owners: Plan Next Year in 5 Steps Business Growth Strategies
Jan 1, 2025
9 min read

Marketing Planning Guide for NJ Business Owners: Plan Next Year in 5 Steps

A practical five-step way to plan your year of marketing: review last year, set targets, pick channels, budget by quarter and track results monthly.

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5 Reasons Why New Jersey Small Businesses Need SEO SEO
Dec 26, 2024
9 min read

5 Reasons Why New Jersey Small Businesses Need SEO

Five practical reasons SEO earns a place in a small business budget, and how to weigh it against ads, mailers and referrals.

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