Practical advice on web design, SEO, social media, and growing your business, written by the team at Samaroo Solutions.
PPC & Paid Advertising
How to test Microsoft's search ads as a second channel: import Google campaigns safely, use LinkedIn targeting and compare cost per lead fairly.
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Branding & Identity
How to write press releases for NJ businesses that reporters use: a real news hook, a tight lede, a usable quote and the right inboxes.
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SEO
What a Google Business Profile is, what it shows customers in Search and Maps, and why most local small businesses need one.
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Business Growth Strategies
How to spend borrowed money on marketing with discipline: set a test budget, track cost per customer and scale only the channels that pay back.
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Conversion Rate Optimization
Mobile UX design fixes for New Jersey business sites: bigger tap targets, shorter forms, readable text, simpler menus and a quick test to run on your phone.
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Business Growth Strategies
A practical five-step way to plan your year of marketing: review last year, set targets, pick channels, budget by quarter and track results monthly.
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SEO
Five practical reasons SEO earns a place in a small business budget, and how to weigh it against ads, mailers and referrals.
Read ArticleBeyond the screen, we extended this brand into the physical world with print collateral designed to leave a lasting impression.