Reputation Marketing

Where Reputation Marketing Puts Your Reviews to Work

Your website comes first. We place short, specific testimonials on the pages where people make up their minds, such as service pages, pricing pages and the area next to your contact form. For example, a landscaper in Morristown might put a review about reliable fall cleanups right on its fall cleanup page.

Next comes social media. We design branded review graphics in your colors and fonts, then schedule them between your regular posts, so your feed never feels like a wall of ads. In addition, we format your strongest reviews for paid social campaigns, where a real customer's words can be more convincing than any slogan.

Finally, we look at the places buyers go after the first contact, such as follow-up emails, quotes and proposals. A short quote from a past customer can settle a doubt right when someone is comparing prices. If you'd like to try some of this yourself first, our guide to turning reviews into revenue walks through the tactics step by step.

Honest Proof, Used the Right Way

Borrowed words come with rules. When you feature a customer's review in an ad, the FTC generally treats it as an endorsement. Under the FTC's Endorsement Guides, an endorsement must reflect the honest opinion or experience of the person giving it. So we quote reviews accurately, and we never edit one to change its meaning.

We also never write reviews, reward customers for glowing ones or present a hand-picked set as if it were every review you have. The FTC's rule on fake reviews and testimonials took effect in October 2024, and it can apply to the agencies and marketers involved, not just the business. In short, everything we publish starts with real customers and stays true to what they said.